Play On The Go x
The LEGO Group (SG)
The LEGO Group (SG)
Client : The LEGO Group Singapore
"Play-On-The-Go" the theme for this client project is designed to bridge the gap between digital mobile interactions and tactile LEGO bricks. Developed through a research-driven process, this concept encourages active movement for children aged 5 - 10 during travel and the outdoors. By merging UI/UX design with physical play, the design concept transforms
every journey into a dynamic, creative playground, offering parents a solution for high-engagement play outdoors.
Link to final presentation concept (Little Explorers) : http://tiny.cc/3ro0101
"Play-On-The-Go" the theme for this client project is designed to bridge the gap between digital mobile interactions and tactile LEGO bricks. Developed through a research-driven process, this concept encourages active movement for children aged 5 - 10 during travel and the outdoors. By merging UI/UX design with physical play, the design concept transforms
every journey into a dynamic, creative playground, offering parents a solution for high-engagement play outdoors.
Link to final presentation concept (Little Explorers) : http://tiny.cc/3ro0101
Final Presented Concept : Little Explorers
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Creative Process Journal
